Chemicals in the paraben family have been under the spotlight for a number of years, with a number of scientific studies highlighting potential hazards in a number of consumer products that include many cosmetic and toiletry products.

Conventional cosmetic preservatives use a harsh, aggressive approach to kill bacteria, mold and fungi. Utilizing less aggressive "hurdle technology" together with a common food-grade preservative creates a hostile environment within the formulation for microbes to overcome and increases the self-preserving environment of formulations.